Hello Friends,
Here I am sharing my views of Structuralism through the advertisement of Amul product. Roland Barthes applied the structuralist method to the general filed of modern culture like advertisement songs , movie etc, and he also gave the example of boxing and wresting and Barthes identified five codes in S/Z.
This is link of video about the old advertisement of Amul product, in which we find that how rural culture and the urban culture interconnected through business of Amul milk and rural people use technology also like mobile and headphone etc. Traditional culture also we find.
In this we can see the modern Indian culture of different states like Punjab, Nepal etc. And how they use Amul products in different ways.
In this video we can find that how with the help of milk minds grow in diffrent fildes like sports , education and diffrent activities.
so, through these three advertisement we can say that how culture and a way of presenting(structure) is change as per time.
Here I am sharing my views of Structuralism through the advertisement of Amul product. Roland Barthes applied the structuralist method to the general filed of modern culture like advertisement songs , movie etc, and he also gave the example of boxing and wresting and Barthes identified five codes in S/Z.
This is link of video about the old advertisement of Amul product, in which we find that how rural culture and the urban culture interconnected through business of Amul milk and rural people use technology also like mobile and headphone etc. Traditional culture also we find.
In this we can see the modern Indian culture of different states like Punjab, Nepal etc. And how they use Amul products in different ways.
In this video we can find that how with the help of milk minds grow in diffrent fildes like sports , education and diffrent activities.
so, through these three advertisement we can say that how culture and a way of presenting(structure) is change as per time.
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